Organic Cotton

Organic cotton is cotton grown in living-soil fields which have been free of synthetic pesticides and unlike conventional cotton it is safe to human health and wildlife.

Organic cotton is derived from plants which are not genetically modified; it is produced with animal or vegetable matter fertilizers and is free from toxic chemicals, made without the use of bleaches or dyes. It is both safe and irritant-free for your baby's most sensitive and tender skin.

Third-party certification organisations verify that organic producers use only methods and materials allowed in organic production. Products made from organic cotton support sustainable cotton farming practices. It is grown using methods and materials that have a low impact on the environment. Organic farming relies on crop rotation, mechanical cultivation and botanical or biological controls.

The benefit of wearing organic cotton, especially for our babies is the softness and quality that only organic cotton can provide. It is one of the top reasons people choose organic cotton for their baby's delicate skin.

Colour-grown organic cotton naturally grows in a range of beautiful colours. It never fades; in fact, its colour and softness slightly improve with every washing. The colours range from cream to willow green to warm mocha.

However, organic cotton appearing in a range of various colours has been dyed with a very low-impact dye to minimize the negative effect on the environment and our health. A low-impact dye has been classified as eco-friendly. Generally, low impact dyes do not contain toxic chemicals or mordants (which fix the dye to the fabric), require less rinsing and have a high absorption rate in the fabric.

The conventional cotton farms are one of the heaviest users of toxic pesticides and fertilizers which pollute the environment and our health. These chemicals are so toxic that they are prohibited for use in food agriculture. To make the cotton into fabric and to colour it chemicals like chlorine bleaching agents, dyes, formaldehydes are added which cannot be completely removed by washing.

Cotton that is grown in conventional ways is compromised and weakened by the chemicals used in growing, processing and dying of the cotton, all these things break the fibre down and create a weaker, inferior cotton garment, that is why you get a softer, stronger, better cotton using organic.

By choosing products made from organically grown cotton, you gain all the benefits of cotton's beauty, comfort and strength while minimising harm to people and the planet.

Most products that you find here on the Pure Baby World's website are made from cotton that is grown organically to the highest certified standard; therefore you can be assured that what you give to your baby is not just beautiful but also safe, comfortable and soft - the purest of products for our precious babies.